Branding is an essential way in which existing and potential customers will recognise you as a business. Develop your understanding of key branding concepts and how you can develop your brand strategically in order to ensure long term success. Branding is not just a logo and a collection of colours, but a reflection of the values your business holds. Branding should be considered in every aspect of your business from what the customer thinks when they see your collateral to the way in which customer service representatives speak to your customers, to how you deal with you suppliers. You will learn about how you can use your brand to position yourself in the market and develop a better understanding of what brand awareness is and why it is so important.

Price £60 incl. VAT