Understand the fundamentals of email marketing. This masterclass will teach you ways in which you can build and segment an email list, develop skills for crafting compelling email content and expand your knowledge on optimising and automating email campaigns. You will also learn how to measure and analyse email campaign success to allow you to increase leads.

Price £60 incl. VAT

Branding is an essential way in which existing and potential customers will recognise you as a business. Develop your understanding of key branding concepts and how you can develop your brand strategically in order to ensure long term success. Branding is not just a logo and a collection of colours, but a reflection of the values your business holds. Branding should be considered in every aspect of your business from what the customer thinks when they see your collateral to the way in which customer service representatives speak to your customers, to how you deal with you suppliers. You will learn about how you can use your brand to position yourself in the market and develop a better understanding of what brand awareness is and why it is so important.

Price £60 incl. VAT

When looking at options to grow your business it can be difficult to decide where best to invest. This masterclass will give you an overview of some of the growth strategies you may want to start considering and methods you can use to help you determine which route you might want to take.

Price £100 incl. VAT

Putting together a marketing strategy that works for you and your business is essential to your success. Find out about why a marketing strategy is so important and the role it plays. Leave this masterclass with tools that will help you define your target market, set your marketing objectives, and develop your marketing mix. We will also be covering budgeting and resourcing as well as measurement and analysing performance.

Price £60 incl. VAT

This online masterclass facilitates a better understanding of the fundamentals of marketing campaigns and how they link to your wider business and marketing strategies. Learn how to create a content plan that aligns with your marketing objectives and how to measure your success.

Price £60 incl. VAT

Your website is arguably your most important communication and lead generation tool. Learn about how you can make sure your website is being seen by gaining an understanding of SEO (search engine optimisation) principles and practices both on and off page. Develop your understanding of keywords, what they are, why they are important and the importance of keyword research. Find out about the importance of optimising the content on your site as well as more technical off page elements you need to consider.

Price £60 incl. VAT