Employ the best, keep the best

When looking to grow as a small business one of the most important things to think about is who you want to attract when looking for employees. As an SME one of your most valuable assets is your team. You want them to reflect all the values of your business, represent your business in a positive way and grow with you.

When marketing to your customers you should always remember that anything they see, future employees will too. Communicating your core values, your brand values and your mission statement will not only attract customers but the best possible people for the roles you are looking to fill. If your business doesn’t portray itself as market leading, innovative and creative business then the best possible employees won’t be attracted to you as an employer.

Internal marketing is incredibly important and something SMEs often fall down on. Internal comms is a core part of a strong marketing strategy. How you treat your employees will also follow through to how they treat all those they deal with on your behalf, whether that be external stakeholders, suppliers or customers. Ensuring your employees are joining you on the journey of growth is essential for keeping an engaged and happy employee base. Yes, benefit packages are an important element of a business, but ensuring those that work for you feel the passion for your business and share that passion will in the long run be best not just for you, but for them.

Keep your employees informed, collaborate with them and foster respect for each other and you will be able to create and develop a dream team that will help you reach your goals.